But, unlike many other social handles whose real control is with the provider, emails have the security where no one can cease or delete your content unless it’s spam or illegal. When you make an email account, it becomes your property. This data is crucial for determining the effectiveness and what needs to be changed. Performance measurements and statistics are available for each email sent. Consumer knowledge of your business, goods, and services is reinforced each time they receive your mail. It is an excellent way to establish personal relationships with existing and future customers. Emails are (almost) universalĪccording to a survey, 93.6% of US customers between the ages of 25-44 years use email, which in itself is a huge number to engage with for different purposes. Hence emails have played a huge role in building brand communication channels and spreading awareness about their beliefs, mission, products, services, etc., and will continue to do so in the coming days. This number is expected to rise to over 376.4 billion emails by 2025. Increased brand awarenessĪccording to Statista, roughly 306.4 billion emails were sent and received daily in 2020. ![]() Since there are no advertisement fees, printing costs, or media space costs, Email marketing campaigns can be much less expensive and more rewarding than other types of marketing. Budget-friendly marketing channelįor each dollar spent on email marketing, you can get an ROI of 51.52 USD, as per the DMA 2021 report. The major benefits that make email every marketer’s favorite tool are as follows: 1. What are the benefits of email marketing?Įmails are not just alive they thrive on the many benefits they deliver. It is critical in increasing brand awareness, driving engagement, nurturing leads, or making a sale.
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